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I find Heroine Make products to be very rewarding if you can figure out which one works for you. This one is called Long & Curl which means it combines length extension with a strong curl. Other Heroine Make mascaras have one of these benefits, but not necessarily both. The brush is really good, makes it easy to get all of the lashes, even the hard-to-reach ones in the corner. Even though this is definitely a bold look, there's hardly any clumping so it feels natural.