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Naturie

Naturie is a cult favorite Japanese skincare brand which uses the power of pearl barley to help gently and comfortable hydrate the skin so it feels healthy and fresh. 

Pearl Barley extract, also known as Hato Mugi in Japanese, contains 12 kinds of amino acids. Amino acids are the main components of Natural Moisturizing Factor (NMF) that originally exists in the skin and are essential components for maintaining a normal barrier function that protects the skin from dryness and external stimuli.

Hato Mugi is a beauty ingredient that supplements natural moisturizing factor (NMF), supports the barrier function of the skin, and leads to skin that easily stores water.

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