Based out of Kaohsiung, the Annie’s Way factory meticulously produces two types of facial masks: sheet masks, which are some of the best in Asian skincare PERIOD, and their signature Jelly Masks. Check out our overview of their Jelly Masks, Bubble Tea Sheet Mask Series, and Fantasy Land Sheet Mask series here!
Although Annie’s Way’s sheet masks remain forever iconic for their unbelievably comfy 100% silk fabric and nourishing essences, the brand is perhaps best known for their Jelly Masks, which come packaged with spatulas and in generous jars packed to the brim with 250ml of product!
What’s in (and NOT in) Annie’s Way Jelly Masks?Hear it straight from Annie’s Way themselves:
“Insisting on adding natural active components, this series of products do not contain steroids, paraben preservatives, alcohols, antibiotics. All products are 100% produced and manufactured in Taiwan and in house, have undergone SGS inspection, and passed the testing for heavy metal (arsenic, lead, mercury and cadmium), total bacteria count, E.coli, Pseudomonas aeruginosa and Staphylococcus aureus.“
There’s nothing inherently wrong about using parabens and alcohols in skincare (some are well-tolerated and even beneficial to skin!), but it’s always a pleasant surprise when skincare brands go the extra mile to ensure safety and wellness! Annie’s Way places heavy emphasis on a gentle approach to skincare. No harsh ingredients, no over exfoliation, just using natural active ingredients to target specific skin concerns and leave skin feeling refreshed.
Each Jelly Mask formula contains panthenol, sodium hyaluronate (a stable form of hyaluronic acid) and Boerhavia diffusa root extract, which contains amino acids and skin-soothing properties.
What Do Annie’s Way Jelly Masks Do?All Annie’s Way Jelly Masks have the baseline benefits of moisturizing skin, purifying pores, and relieving and repairing skin.
The different Jelly Mask flavors, however, do contain different ingredients and therefore deliver different benefits beyond their common denominators!
We currently carry 8 different flavors of the Annie’s Way Jelly Masks, and can’t recommend all 8 enough! Let’s run through each flavor, their recommended skin types/conditions, and their unique benefits so you know which Jelly Mask is the best fit for you.
Which Annie’s Way Jelly Mask is Right for You?
Annie's Way Arbutin + Hyaluronic Acid Brightening Jelly Mask
Key Ingredients: Alpha-Arbutin, Sodium Hyaluronate (Hyaluronic Acid), Ascorbic Acid (Vitamin C), Tocotrienols (Vitamin E), Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal and dry skin
Skin Benefits: Brightens, hydrates, moisturizes, minimizes fine lines
The Arbutin + Hyaluronic Acid Brightening Jelly Mask is Annie’s Way’s all-time bestseller, once breaking sales records with over 100,000 units sold in a single month! There’s a reason why it’s so popular: its brightening and hydrating formula includes known tyrosinase inhibitors alpha-arbutin and ascorbic acid, as well as hydrating powerhouse sodium hyaluronate. Plus, tocotrienols act as potent antioxidants to soothe skin and even skin tone!
Annie's Way Honey + Lecithin Deep Moisturizing Jelly Mask
Key Ingredients: Honey Extract, Sodium Hyaluronate, Salvia Sclarea (Clary) Extract, Lecithin, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal, dry, and extremely dry skin
Skin Benefits: Nourishes, softens, repairs, hydrates, moisturizes, minimizes fine lines
The combination of honey extract and lecithin creates the most wonderful moisturizing mask! The antibacterial honey extract delivers amino acids, peptides, and antioxidants while forming a barrier on skin’s surface to protect skin from environmental stressors as lecithin improves skin’s moisture retention.
Annie's Way Lavender Extract Soothing Jelly Mask
Key Ingredients: Lavandula Angustifolia (Lavender) Extract, Sodium Hyaluronate, Beta-Glucan, Glycerin, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal, dry, and sensitive skin
Skin Benefits: Refines, softens, soothes, relieves stress, balances oil-water levels
Using this specific Jelly Mask for a nighttime routine feels like such a luxury! Not only does the lavender extract provide the most relaxing and therapeutic scent to relieve stress, it also soothes skin and balances oil production. Beta-glucan works to repair and strengthen the skin barrier while plumping fine lines and wrinkles, and glycerin boosts skin hydration along with reducing moisture loss!
Annie's Way Aloe + Seaweed Anti-Acne Jelly Mask
Key Ingredients: Aloe Barbadensis Leaf Extract, Algae Extract, Panthenol, Sodium Hyaluronate, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal, oily, and sunburned skin
Skin Benefits: Repairs, soothes, hydrates, moisturizes, controls oil and sebum, relieves discomfort
This Jelly Mask has some of our favorite skincare ingredients: the super soothing and hydrating aloe vera leaf extract, the antioxidant-packed algae extract, and the all-rounder panthenol all come together to form the calming and replenishing mask of our dreams. We love that this mask not only controls oil and sebum production, but is also capable of relieving discomfort as an after sun-care treatment!
Annie's Way Q10 + Peony Anti-Aging Jelly Mask
Key Ingredients: Coenzyme A, Sodium Hyaluronate, Paeonia Albiflora (Peony) Root Extract, Phospholipids, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal and mature skin
Skin Benefits: Firms, nourishes, restores, hydrates, moisturizes, improves skin elasticity, minimizes fine lines
Those who are looking to rejuvenate dull, loose, and lifeless skin should give this anti-aging Jelly Mask a go! Not only does it have peony root extract, an ingredient revered in Traditional Chinese Medicine for its antioxidant properties, it also has phospholipids and coenzymes for greater anti-aging benefits such as firming skin texture, smoothing fine lines, and improving skin elasticity!
Annie's Way Calendula + Chamomile Softening Jelly Mask
Key Ingredients: Calendula Officinalis Flower Extract, Sodium Hyaluronate, Chamomilla Recutita (Matricaria) Flower Extract, Sambucus Nigra (Black Elderberry) Flower Extract, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal, dry, and sensitive skin, but not recommended for those with sensitivities to the daisy family
Skin Benefits: Softens, refines, repairs, soothes, hydrates, moisturizes, conditions
Anti-inflammatory, antibacterial, and antiviral calendula extract stimulates tissue formation for faster skin repair, while chamomile soothes inflammation and treats skin irritation. Black elderberry flower extract, which exhibits high levels of antioxidant activity, also soothes skin and protects the skin from environmental pollutants. All of these skin-loving benefits in one Jelly Mask? Pure heaven!
Annie's Way Charcoal + VIT-C Anti-Oil Jelly Mask
Key Ingredients: Charcoal Powder, Sodium Hyaluronate, Magnesium Ascorbyl Phosphate (Vitamin C), Glycyrrhiza Glabra (Licorice) Root Extract, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal and oily skin
Skin Benefits: Purifies, hydrates, moisturizes, brightens, controls oil/sebum production
If you suffer from clogged pores, excess oil production, and dull skin, look no further than this Charcoal + VIT-C Anti-Oil Jelly Mask! Not only does charcoal powder deeply clean pores of impurities, licorice root extract and magnesium ascorbyl phosphate (a water-soluble and stabilized form of Vitamin C) brighten skin by suppressing tyrosinase activity and inhibiting melanin production.
Annie's Way Snail Secretion Repairing Jelly Mask
Key Ingredients: Snail Secretion Filtrate, Sodium Hyaluronate, Salvia Sclarea (Clary) Extract, Soydimonium Hydroxypropyl Hydrolyzed Wheat Protein, Glycyrrhiza Glabra (Licorice) Root Extract, Boerhavia Diffusa Root Extract
Recommended Skin Type(s) & Condition(s): Normal skin and dry skin
Skin Benefits: Smooths, repairs, hydrates, moisturizes, softens, refines
Snail secretion filtrate, or snail mucin, has been the It Girl of the Asian skincare world since the early 2000’s. Its impressive resume of repairing skin, boosting collagen production, soothing irritation, and replenishing moisture has made it an irreplaceable staple in Asian beauty products, and we especially love it in this Jelly Mask! Add licorice root extract into the mix, and you’re also getting additional brightening benefits!
How to Use Annie’s Way Jelly Masks
So you’ve read through this guide, deliberated endlessly, and have finally committed to one (or several…or all…we’re certainly not stopping you!) Annie’s Way Jelly Mask. Now for the fun part: how to apply it!
The more detailed application process is as follows:
- After cleansing the face, apply facial tonic water or moisturizer as a base (don't use skincare products with acidity).
- Take Jelly Mask with a spatula and apply evenly to the face with a 0.3-0.5cm thickness.
- For normal skin types, after 15 to 30 minutes, scrape the mask and the softened sebaceous filaments, and gently rub off the remaining mask with tissue paper.
- Repeat the above procedures on certain areas of the face. After rinsing with water, apply skincare products or a sheet mask for heightened effect. Two applications a week is recommended.
- For first-time users, a 5-minute trial is advised. Should there be any skin discomfort or irritation, stop the application immediately, and rinse thoroughly with water.
- (The product is not recommended to those having received AHA or LASER treatment in the past six months.)
Annie’s Way’s Jelly Masks may be lesser known in the greater Asian beauty sphere, but definitely deserve more recognition. There’s really nothing else on the market quite like these wash-off jelly masks, and we hope you give them a try!