I’m going to get straight to the point. I LOVE niacinamide. I honestly don’t think there’s a single skincare ingredient that has had such a positive impact on my skin (besides my prescriptions). I mean, she’s truly that girl and gives us what needs to be given.
One of my favorite things about working in the beauty industry is seeing how the trends change over time. When I first started writing about, trying, and using K-beauty, a focus on ingredients wasn’t at the forefront of skincare in the U.S. It was all about product claims—this mask brightens, this toner cleanses, this moisturizer helps dry skin. No one cared how the products were achieving these claims...but the packaging was cute and the marketing seemed to back it up.
When I first moved to Korea approximately two million years ago (Ok, slight exaggeration, but it has been nearly a decade), I became obsessed with K-Beauty. I tried any and everything I could get my hands on. Skinfood was my first foray into Asian beauty, followed by Etude House, Missha, and The Face Shop. There were so many new ingredients that I had no idea were so beneficial for the skin—snake venom, acai berries, fermented rice—but there have been none as influential in my life (and tbh, everyone’s lives) than the humble snail.
When I was younger, I was way invested in fashion and makeup, but not so much skincare. I changed up both my fashion and makeup wardrobe with the season—you know, berry lips for fall, bright shades for spring, coats and scarves in the winter. But now, it’s the reverse. I wear loungewear a vast majority of the time and focus on switching up my skincare routines for the season. It’s a vibe, tbh.