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Anytime I see the brand Haruharu, I automatically think of Big Bang’s old school hit song. No we aren’t talking about Big Bang today. I have seen the Haruharu brand pop up here and there but I remember them more for their comic sheet masks they had in the past which had very odd...

I’ve been reviewing skincare for what feels like a long, long time now. On my blog since early 2015, but for something like a year before that exclusively and extensively on Reddit. In that time, I’ve developed pronounced preferences for certain brands, due to things they do to my skin that other brands don’t. Naruko is one of those brands.

Reviewing masks can get repetitive. For the most part, a good mask is a good mask, and most good masks do pretty much the same thing. Baseline requirements are a comfortably fitting sheet and an essence that delivers plenty of hydration to skin. Some masks brighten more than others; some masks tighten skin for an insta...
We are obsessed with sheet masks. Personally, we try to sheet mask at least three times a week. My go-to sheet masks have always been Korean sheet masks, then Japanese sheet masks… but what I’ve been obsessed with the past year is Taiwanese sheet masks! They are a bit harder to find (which was one of the reasons we sta...
When we sat down with founder Annie Wu in her Kaohsiung office in Southern Taiwan, one of the things she was most proud of was the quality of her products. And that’s because she owns and runs the factories in which her products are made, an absolute rarity in today’s beauty and skincare world.

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