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Jude Chao
Over here in the Western beauty market, one of the greatest revelations of the Asian beauty trend has been the importance of hydration to the overall health and appearance of your skin. That distinctive plump, bouncy, almost glossy look—dewy skin, glass skin, honey skin, whatever you want to call it
Jude Chao
What is Hyperpigmentation and How do you Fix it? Most of us don’t come to skincare out of a sense that our skin is already exactly as we want it to be. Often, we begin our skincare journey because there’s something specific we’d like to improve about our skin. Very often (at least for my followers and the people I’ve c...
Jude Chao
When it comes to building a skincare routine, most of us have eyes that are bigger than our wallets. With the near-infinite options available, including plenty of gorgeously packaged and enticingly marketed luxury skincare, it can be easy to overspend—or to give up on the whole concept, sure we won’t be able to afford...
Jude Chao

I’ve been reviewing skincare for what feels like a long, long time now. On my blog since early 2015, but for something like a year before that exclusively and extensively on Reddit. In that time, I’ve developed pronounced preferences for certain brands, due to things they do to my skin that other brands don’t. Naruko is one of those brands.

Jude Chao
Here in Asian Skincare Land, we talk a lot about the amazing flexibility of the AB (Asian beauty) skincare routine. No matter what your skin needs at any given moment, there’s a good chance an Asian skincare product exists to provide it. But not everyone can (or should) own every single product their skin might need at...
Jude Chao
By Jude Chao featuring Jae Jeong, CEO of Haruharu K-beauty can be overwhelming. With so many brands to choose from, so many products to try, and so much FOMO to overcome, finding the select few truly promising and original contenders can feel nearly impossible. Shops like Glowie Co can help—by curating the most interes...
Jude Chao
Reviewing masks can get repetitive. For the most part, a good mask is a good mask, and most good masks do pretty much the same thing. Baseline requirements are a comfortably fitting sheet and an essence that delivers plenty of hydration to skin. Some masks brighten more than others; some masks tighten skin for an insta...
Jude Chao
“Why use many products when few products do trick?”For people new to the Asian skincare scene, the sheer length and variety of many skincare routines can be bewildering. Cleanse and use an all-purpose moisturizer with SPF in it—that’s the kind of skincare routine most of us in the West grew up seeing in beauty marketin...
Jude Chao
The ocean is amazing. That’s why I pay way too much money to live within walking distance of it and pay way too much money to eat its contents. Its depths contain countless mysteries, including supergiant (that’s the actual term) crustaceans and single-celled amoebas somehow 10cm in diameter. It houses an astonishing v...
Jude Chao
Normalcy is a long way off for most of us currently sheltering in place, socially distancing, and self-quarantining due to the global COVID-19 pandemic, but sanity doesn’t have to be. I’ve spent a lot of the past couple of weeks commiserating and trading social isolation self-care tips with readers—here are some things...
Jude Chao
There’s a certain very particular, very personal magic to certain skincare products that gets lost in all our talk about ingredients and formulations and proven actives and other technicalities of cosmetics manufacturing.I don’t mean the magic of the experience of skincare, the way a bottle feels in your hand or the sm...
Jude Chao

One of the best aspects of Asian cosmetics is how brands combine modern ingredients and formulation technology with traditional beauty remedies. This holistic approach to skincare delivers targeted active ingredients and nutrient-rich natural compounds to nourish the whole complexion while treating specific skin issues.

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