Japanese Beauty, or J-Beauty for short, has been around for a long, long time. From as far back as the Nara Period, women in Japanese society were obsessed with the idea of fair skin. In the Edo Period, we see this sentiment echoed again in a “skincare bible” of sorts that documented various methods and recipes for achieving translucent, blemish-free skin. Fast forward to 2021, J-Beauty is now a stronghold in the cosmetics and skincare industries globally: Shiseido, one of the oldest beauty companies in the world at 149-years-old, is the FIFTH largest cosmetics company in the world. Scientific advancements in J-Beauty laid the foundation for worldwide trends in cosmetics and skincare. (Fun fact: Shiseido was the first company to produce hyaluronic acid from non-animal sources!)
Japanese drugstore beauty products are known for their amazing efficacy at a reasonable price and we have the must have list of cult favorites you must purchase if you are ever in Japan!
