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A legendary and culturally significant plant in Asia, bamboo represents longevity, integrity, and resilience. The practical uses for this unassumingly strong and flexible plant are endless: its tender shoots are eaten in Asian cuisines, its fibers are woven into durable textile, and its stalks are used in construction and architecture. Given its unparalleled versatility and sustainability, it should come as no surprise that bamboo is also an increasingly prominent ingredient in Asian skincare. Bamboo’s silent strength becomes its beauty, an insightful glimpse into the Asian values that connect simplicity and elegance together.
One of my favorite things about working in the beauty industry is seeing how the trends change over time. When I first started writing about, trying, and using K-beauty, a focus on ingredients wasn’t at the forefront of skincare in the U.S. It was all about product claims—this mask brightens, this toner cleanses, this moisturizer helps dry skin. No one cared how the products were achieving these claims...but the packaging was cute and the marketing seemed to back it up.

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