Introducing 23.5°N - Pure Beauty Sourced from Taiwan’s Fertile Lands
Posted on September 17 2019
When we launched Glowie Co, our vision was to carry the best Asian beauty and skincare, with a particular emphasis on the often overlooked but innovative brands coming out of Taiwan. 23.5°N was a brand that was on our radar since the beginning and it’s also the most requested brand from our customers. We are pleased to announce that 23.5°N is now available in our store!
Dedicated to natural ingredients, simple formulas, and light textures, 23.5°N offers an irritation free, comfortable, and sensorial experience like none other. No heavy textures so users will enjoy the perfect balance of oil and water-based ingredients and a refreshing feeling in an everyday ritual. 23.5°N's gentle formulations help nurture the skin, no matter the skin type.
Haven’t heard about 23.5°N yet? Here’s everything you need to know on how to pick the right 23.5°N products for you.
The Story of 23.5°N
While living in the plains of Jianang, founder Helen Ho was captivated by Taiwan’s lush, green, and natural beauty. This inspired her to depart her work at an advertising agency to create 23.5°N whose mission is to “extract beauty from nature.” 23.5°N does this by sourcing a diverse array of crops from an astounding 368 of Taiwan’s townships throughout the year.
23.5°N is particularly selective about the quality of ingredients they use. Plants free of chemical fertilizers and pesticides are selected through a rigorous vetting process. Plants with high nutritious value are sought out rather than beautifully looking plants as a result of chemical use.
As soon as they are sourced from the origin, plants are sent to the extraction laboratory to preserve active ingredients and to avoid the degradation of freshness during the delivery process.
The name 23.5°N represents the latitude in which Taiwan lies. Taiwan’s unique geographical location is the reason why it is rich in all kinds of flowers, fruits, crops, and vegetables.
Ingredients & Formulations
23.5°N believes in the philosophy of simple formulas that focus only on the highest quality ingredients essential to make a skincare product efficacious. Skincare products with complicated formulas are more prone to leaving skin in discomfort.
It’s important to 23.5°N that their products bring an irritation-free experience, so they have focused on only using what is necessary. Their products are created with concentrated essences of natural and gentle ingredients.
Their formulations are free from potential irritants such as, SLS, SLES, artificial coloring, fragrance, alcohol, parabens, and animal ingredients.
And since they are Taiwanese, 23.5°N is a cruelty-free brand.
23.5°N Product Series Overview
No matter what your skin type is, 23.5°N has a solution for you. Each product series is centered around a star ingredient that have all the skincare concerns covered, from dry skin to acne. You can select from these different ingredient-based product series by determining which skincare benefits you seek:
- Rice Soothing Series
- Pineapple Exfoliating Series
- Red Pearl Barley Brightening Series
- Bamboo Ultra Hydrating Series
- Oriental Beauty Tea Balancing Series
It’s worth mentioning that the series names refer to just the “star” ingredient used in the formulation - 23.5°N weaves in plenty of other great natural extracts as well in each product.
23.5°N Bamboo Ultra Hydrating Series
Hydrates and Soothes | For Normal Skin Types
The bamboo used by 23.5°N is naturally farmed from Zhushan Township in Nantou County, Taiwan.
Bamboo shoot extract is an ideal active ingredient for natural moisture that goes on lightly. This extract is rich in natural moisturizing factors to balance skin and increase moisture levels.
This collection is not only great for moisturizing, it also helps to strengthen the skin's defense and repairs the skin. The Bamboo Series also uses hyaluronic acid, oat extract, cucumber extract, honey extract, royal jelly, to further enhance hydration and soothing for the skin.
This is the only product within 23.5°N that uses honey, so the rest of the line is vegan.
We love the 23.5°N Bamboo Ultra Hydrating Gel Mask because it provides a natural boost of hydration for thirsty and dry skin. It also has hyaluronic acid which enhances the moisture content of skin, helping outer layers of skin look more hydrated and radiant.
The 23.5°N Bamboo Ultra Hydrating Facial Cleanser gently removes impurities and cleans pores, leaving skin clean and hydrated. A great pairing with the 23.5°N Bamboo Ultra Hydrating Toner which gently removes dirt and grime from the skin.
SHOP THE BAMBOO ULTRA HYDRATING COLLECTION:
23.5°N Rice Soothing Series
Soothes and Brightens | For Sensitive to Normal Skin types
Rice is a key ingredient used frequently in Asian skincare due to its brightening properties. The rice that 23.5°N uses is naturally farmed from Douliu City in Yunlin County, Taiwan.
If you want to improve your complexion or have redness or acne, the Rice Soothing Series may work for you. Rice extract, rice ferment extract, pearl barley extract, aloe extract, and oat extract work together to calm sensitive skin, reduce acne, and naturally brighten the skin. 23.5°N’s Rice Soothing Series will leave a satisfying smooth feeling on your face and will improve a dull complexion.
23.5°N Rice Soothing Active+ Gel Mask is lightweight, but potent gel treatment that has Rice Ferment Filtrate and Hyaluronic acid to soothe skin irritations and brighten the skin.
Another cult product in the line would be the 23.5°N Rice Soothing Active+ Essence which is a light but slightly viscous essence made of 98.8% yeast extract to purify and smooth the skin.
For a quick boost of soothing and calming, the 23.5°N Rice Soothing Active+ Ultra-Feather Sheet Mask is a great solution as well.
SHOP THE RICE SOOTHING ACTIVE+ COLLECTION:
23.5°N Pineapple Exfoliating Series
Smooths and Refines | For Rough-Textured Skin types
Pineapple is actually one of Taiwan’s biggest exports (those familiar with Taiwanese Pineapple Cake may not be surprised). The pineapple 23.5°N uses is naturally farmed from Minxiong Township in Chiayi County, Taiwan.
23.5°N’s pineapple extract is able to achieve a gentler exfoliation than standard alternatives. It’s free of the rough (sometimes painful) debris used in certain scrubs and it’s also free of harsh chemicals found in certain peels.
Pineapple fruit extract, chenopodium formosanum grain extract, citrus grandis fruit extract work together to soften dead skin cells.
The 23.5°N Pineapple Exfoliating Gel Mask is a gel treatment that exfoliates and refines rough skin texture even for sensitive skin. This gentle yet potent formula has a pH of 5.0 to have measurable impact while still being suitable for sensitive skin.
SHOP THE PINEAPPLE EXFOLIATING COLLECTION:
23.5°N Red Pearl Barley Brightening Series
Brightens and Nourishes | For Normal to Dry Skin types
Pearl Barley, also known as “Job’s Tears” or coix seed, is a key ingredient used by several Asian skincare brands for its natural brightening properties. 23.5°N sources their naturally farmed red pearl barley from Changhua County, Taiwan.
If you’re looking to even out your skin tone and refine your skin texture, 23.5°N’s Red Pearl Barley Series is a great place to start. It also helps with dark spots, acne scars, or pigmentation problems. Their brightening and nourishing formula uses a combination of red pearl barley extract, pea extract, tremella fuciformis, and yam extract.
23.5°N Red Pearl Barley Brightening Gel Mask is a gel treatment designed to gently nourish the skin, reduce the appearance of fine lines and firm, smooth, and retexturize the skin.
For a quick radiance boost, we love the 23.5°N Red Pearl Barley Brightening Ultra-Feather Sheet Mask which feels so refreshing as well. Pea Extract and Wild Yam extract act as a skin conditioner and a protectant which help to minimize the appearance of aging.
SHOP THE RED PEARL BARLEY BRIGHTENING COLLECTION:
23.5°N Oriental Beauty Tea Balancing Series
Balances and Purifies | For Normal to Oily Skin types
What exactly is “Oriental Beauty Tea?” It’s a type of Oolong tea, specifically “Dongfang meiren” (Oriental Beauty), that has natural fruity and honey-like flavor. The Oriental Beauty Tea is also an indigenous plant to Taiwan that is rich in polyphenols to balance oil and moisture levels in skin.
The Oriental Beauty Tea used in 23.5°N is naturally farmed from Emei Township in Hsinchu County, Taiwan.
23.5°N’s Beauty Tea series is perfect for those with oily skin, visible pore problems, or acne problems.
The 23.5°N Oriental Beauty Tea Balancing Gel Mask is a refreshing gel mask that detoxifies pores of impurities in addition to hydrating the skin. Peppermint Extract helps minimize sebum production. Niacinimide improves skin elasticity and helps minimize pores.
We love the rest of the full lineup for removing impurities and leaving our skin with a refreshed feeling.
A light cream cleanser, 23.5°N Oriental Beauty Tea Balancing Facial Cleanser, cleanses skin in a refreshing and soothing manner. 23.5°N Oriental Beauty Tea Balancing Toner is light toner that clarifies and refines pores while providing a boost of hydration.
Don’t know where to start?
For anyone unsure of which mask to try first, we have a mini mask sampler set available!
Extracting Beauty from Nature
Within 23.5°N, there’s something for everybody within their product collections. In particular, those who are keen on natural skincare products are sure to love the brand.
Have you tried 23.5°N yet?