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Taiwanese beauty and skincare delivers strong results with incredible value. Often overlooked by the mainstream, Taiwanese beauty is truly unique with natural brands like 23.5°N and classics like My Scheming. Taiwan is best-known for its incredible sheet masks from brands like Annie's Way, My Beauty Diary, Lovemore, and Dr. Morita

With a rich history in cosmetics and beauty that dates back thousands of years, Japan continues to produce some of the best skincare and makeup products today. Japanese beauty products range from industry heavyweights like Sheiseido to cult-favorites like Hada Labo and Melano CC, there's something for everyone in Japanese Beauty!

Korean Beauty has taken the world by storm with its fun and effective skincare products. Within Korean skincare, there's something suitable for every skin type and every skin concern with brands like CosRX, Neogen, Pyunkang Yul, and Skinfood.


When I first moved to Korea approximately two million years ago (Ok, slight exaggeration, but it has been nearly a decade), I became obsessed with K-Beauty. I tried any and everything I could get my hands on. Skinfood was my first foray into Asian beauty, followed by Etude House, Missha, and The Face Shop. There were so many new ingredients that I had no idea were so beneficial for the skin—snake venom, acai berries, fermented rice—but there have been none as influential in my life (and tbh, everyone’s lives) than the humble snail.
Going on my trip to Japan at the beginning of this year, I wasn’t expecting to buy much cosmetics until the last few days when FOMO hit, and it hit hard. I had a small list of skincare and cosmetic products I wanted to buy, but seeing the price of cosmetics there, I was shocked since I am so used to the affordability of Korean cosmetics.

When I was younger, I was way invested in fashion and makeup, but not so much skincare. I changed up both my fashion and makeup wardrobe with the season—you know, berry lips for fall, bright shades for spring, coats and scarves in the winter. But now, it’s the reverse. I wear loungewear a vast majority of the time and focus on switching up my skincare routines for the season. It’s a vibe, tbh.